Our primary goal with The Branded Good is to show how design can make a difference to impact our world for the better.. With every campaign, new designs are printed on our selection of garments or products. 100% of net profits are then donated to a charitable cause. This means that the cost of the product itself, printing & packaging, and operating fees are the ONLY expenses. The rest of the sales are donated to the selected charity or organization. Over the last two years , and with help from the community we've donated over $10,000 to local charities. These are some of the previous campaigns we've worked on:
Adaptabilities | The Canadian Women's Foundation | Bissell Centre | Support Local
The Inclusion Collection - AdaptAbilities
To empower every individual to feel included regardless of their difference or disability.
The Branded Good & The Autism Edit came together to create a collection about inclusion. 100% of net profits were donated to AdaptAbilities, a nonprofit here in Edmonton working tirelessly to support the disability community by providing experiences and opportunities that are often inaccessible for the people they serve. This collection aimed to empower every individual to feel included regardless of their difference or disability. This collection was featured on CTV Edmonton, 102.3 Now Radio, EDify magazine as well as Jillian Harris lifestyle website and 2021 gift guide.
November, 2021 -
Present
$4,321+
Donated to AdaptAbilities
The Parenthood Collection - The Canadian Women's Foundation
To empower women and reduce gender inequality and the mental load on working parents.
In collaboration with Forty Wink, we worked with 8 mothers/designers to create a collection that was inspired by each woman's unique experiences with parenthood. This collection was about reducing the mental load on working parents and reducing societal norms that represent women as the primary caregivers as well as women empowering women and supporting one another during a time when childcare supports are limited and telling an honest story of what parenting during a pandemic is really like. We had known working parents model the apparel and promote the collaboration in addition, we interviewed working parents on how they managed a career and parenting during a pandemic. 100% of net proceeds of the Parenthood Collection are donated to the Canadian Women's Foundation, and products are still being sold in retail stores.
May, 2021 - Present
$2,210+ Donated to
The Canadian Women's Foundation
The Bissell Centre Collection
To empower and support individuals experiencing poverty and homelessness in Edmonton
We were so excited to be able to collaborate on this collection and to do some real good with our initiative. We put together three designs to represent human kindness and had them locally printed. 100% of the net profits were put towards Bissell Centre’s programs and services that empower and support individuals and families experiencing poverty and homelessness in Edmonton. We had known community members model the apparel and promote the collaboration. This campaign was a huge success with our first launch selling out in three days.December 2020 -
Feburary, 2021
$6,014
Donated to Bissell Centre
Support Small & Local Collection
Campaign to Support Local Businesses
This campaign focused on promoting and giving back to local businesses that were struggling during the Covid 19 pandemic. Profits from this campaign were donated back to local businesses in two ways: 50% donated to the Rapid Response platform to procure medical protective equipment to Canadian businesses. The other 50% Profits were used to buy gift cards to the 20 businesses and then given away in a series of social media contests. We engaged with local business owners to be models and support the campaign through social media.August, 2020 -
October, 2020
$2,500 Donated
to 20 local businesses
