100% Net Profits Donated
Our primary goal with The Branded Good is to show how design can make a difference to impact our world for the better.. With every campaign, new designs are printed on our selection of garments or products. 100% of net profits are then donated to a charitable cause. This means that the cost of the product itself, printing & packaging, and operating fees are the ONLY expenses. The rest of the sales are donated to the selected charity or organization. Over the last two years , and with help from the community we've donated over $10,000 to local charities. These are some of the previous campaigns we've worked on:
The Inclusion Collection - AdaptAbilities
To empower every individual to feel included regardless of their difference or disability.
The Branded Good & The Autism Edit came together to create a collection about inclusion. 100% of net profits were donated to AdaptAbilities, a nonprofit here in Edmonton working tirelessly to support the disability community by providing experiences and opportunities that are often inaccessible for the people they serve. This collection aimed to empower every individual to feel included regardless of their difference or disability. This collection was featured on CTV Edmonton, 102.3 Now Radio, EDify magazine as well as Jillian Harris lifestyle website and 2021 gift guide.
November, 2021 -
Donated to AdaptAbilities
The Parenthood Collection - The Canadian Women's Foundation
To empower women and reduce gender inequality and the mental load on working parents.
In collaboration with Forty Wink, we worked with 8 mothers/designers to create a collection that was inspired by each woman's unique experiences with parenthood. This collection was about reducing the mental load on working parents and reducing societal norms that represent women as the primary caregivers as well as women empowering women and supporting one another during a time when childcare supports are limited and telling an honest story of what parenting during a pandemic is really like. We had known working parents model the apparel and promote the collaboration in addition, we interviewed working parents on how they managed a career and parenting during a pandemic. 100% of net proceeds of the Parenthood Collection are donated to the Canadian Women's Foundation, and products are still being sold in retail stores.