Our primary goal with The Branded Good is to show how design can make a difference to impact our world for the better.. With every campaign, new designs are printed on our selection of garments or products. 100% of net profits are then donated to a charitable cause. This means that the cost of the product itself, printing & packaging, and operating fees are the ONLY expenses. The rest of the sales are donated to the selected charity or organization. Over the last two years , and with help from the community we've donated nearly $34,000 to local charities. These are some of the previous campaigns we've worked on:
Edmonton Collection | We Cross Cancer | Adaptabilities | The Canadian Women's Foundation | Bissell Centre | Support Local
Edmonton Collection - YESS
Ensuring Edmonton's Youth Get the Help They Need.
100% of net profits from this collection are donated to the Youth Empowerment and Support Services (YESS). Our donation will help to provide immediate and low-barrier 24/7 shelter, daytime resources and services, temporary supportive housing, and individualized wrap-around support for young people aged 15–24.
December 2023 -
Present
$1,610+
In Support of YESS
We Cross Cancer Collection - Alberta Cancer
We believe that no one should have to face cancer alone.
The Branded Good & Alberta Cancer Foundation have come together to create a collection in support of their We Cross Cancer campaign. We live in a world where half of us will get cancer, but all of us will live with it. No matter how you look at it, we are all impacted by cancer. We believe that no one should have to face cancer alone. That is why 100% of net profits from this collection will be donated to the Alberta Cancer Foundation in support of their We Cross Cancer Campaign. The campaign was recognized by many key individuals in the community including Edmonton’s Mayor Amarjeet Sohi, the Edmonton Elks, and Janis Irwin.
September 2022 -
Present
$14,500+
to Alberta Cancer
The Inclusion Collection - AdaptAbilities
To empower every individual to feel included regardless of their difference or disability.
The Branded Good & The Autism Edit came together to create a collection about inclusion. 100% of net profits were donated to AdaptAbilities, a nonprofit here in Edmonton working tirelessly to support the disability community by providing experiences and opportunities that are often inaccessible for the people they serve. This collection aimed to empower every individual to feel included regardless of their difference or disability. This collection was featured on CTV Edmonton, 102.3 Now Radio, EDify magazine as well as Jillian Harris lifestyle website and 2021 gift guide.
September 2021 -
April 2022
$4,321+
To AdaptAbilities
The Parenthood Collection - The Canadian Women's Foundation
To empower women and reduce gender inequality and the mental load on working parents.
In collaboration with Forty Wink, we worked with 8 mothers/designers to create a collection that was inspired by each woman's unique experiences with parenthood. This collection was about reducing the mental load on working parents and reducing societal norms that represent women as the primary caregivers as well as women empowering women and supporting one another during a time when childcare supports are limited and telling an honest story of what parenting during a pandemic is really like. We had known working parents model the apparel and promote the collaboration in addition, we interviewed working parents on how they managed a career and parenting during a pandemic. 100% of net proceeds of the Parenthood Collection are donated to the Canadian Women's Foundation, and products are still being sold in retail stores.
April 2021 - June 2021
$2,210+
The Canadian Women's Foundation
The Bissell Centre Collection
To empower and support individuals experiencing poverty and homelessness in Edmonton
We were so excited to be able to collaborate on this collection and to do some real good with our initiative. We put together three designs to represent human kindness and had them locally printed. 100% of the net profits were put towards Bissell Centre’s programs and services that empower and support individuals and families experiencing poverty and homelessness in Edmonton. We had known community members model the apparel and promote the collaboration. This campaign was a huge success with our first launch selling out in three days.November 2020 -
February 2021
$6,014
To Support the Bissell Centre
Support Small & Local Collection
Campaign to Support Local Businesses
This campaign focused on promoting and giving back to local businesses that were struggling during the Covid 19 pandemic. Profits from this campaign were donated back to local businesses in two ways: 50% donated to the Rapid Response platform to procure medical protective equipment to Canadian businesses. The other 50% Profits were used to buy gift cards to the 20 businesses and then given away in a series of social media contests. We engaged with local business owners to be models and support the campaign through social media.July 2020 -
November 2020
$2,500 Donated
to 20 local businesses
