The Branded Good(s) is an initiative created by Lianne Charlene Creative - a Canadian Graphic Design studio specializing in branding, print & digital design and illustration.
It all started with our first campaign in the midst of a global health pandemic. Businesses struggled and there was a new normal. It was then that we decided we could use our skills for good by designing products to raise money for Covid-19 relief. (Read more about the campaign at liannecharlene.redbubble.com). Before we knew it, this tiny little project turned into a larger initiative and we realized we could affect social change with our skillset.Our main goal is to provide quality designed apparel to raise money for charitable causes. With every campaign or collaboration, 100% of net profits is donated to the greater good. Today, we run a few of campaigns a year for causes we’re passionate about. We also collaborate with other organizations to raise money for their own initiatives. Ultimately, we want to show how design can make a difference to impact our world for the better.
“Design creates culture. Culture shapes values. Values determine the future.” — Robert L. Peters