The Branded Good(s) is an initiative created by Lianne Charlene Creative - a Canadian Graphic Design studio specializing in branding, print & digital design and illustration.
It all started with our first campaign in the midst of a global health pandemic. Businesses struggled and there was a new normal. It was then that we decided we could use our skills for good by designing products to raise money for Covid-19 relief. (Read more about the campaign at liannecharlene.redbubble.com). Before we knew it, this tiny little project turned into a larger initiative and we realized we could affect social change with our skillset.Our main goal is to provide quality designed apparel to raise money for charitable causes. With every campaign or collaboration, 100% of net profits is donated to the greater good. Today, we run a few of campaigns a year for causes we’re passionate about. We also collaborate with other organizations to raise money for their own initiatives. Ultimately, we want to show how design can make a difference to impact our world for the better.
“Design creates culture. Culture shapes values. Values determine the future.” — Robert L. Peters
Promoting Your Campaign
Social Media Participation
When we’re ready to launch, we need to spread the word. This can be done by planning out our social media campaign to showcase the products. We can start with a teaser campaign to draw attention to the collection. Once launched, we can showcase the new collection, tell the story behind the campaign and the reason for the partnership. The campaign is more successful when both parties actively engage in promoting the campaign.
Influencers & Models
It always helps to have recognizable people from our community to model and showcase the collection. The models and community members should reflect the people you are supporting with the campaign. The campaign is most successful when they also promote the collection via social posts, shares, and blog posts.
Another way to support the cause is by featuring stories or community member profiles that relate directly to the cause. The stories are then posted on your/our blog as a way to create a sense of community surrounding the initiative.